BNP Marmite broadcast to be removed [video]
Marmite producer Unilever moved to distant itself from a BNP campaign video featuring a marmite jar prominently in the frame during a statement by leader Nick Griffin. The broadcast, published initially on the BNP website, but now to be found only on YouTube, sees a a jar of Marmite appear top left in the shot, while Nick Griffin gives an electorate speech on camera. The British National Party initially called the clip a spoof, but then denied responsibility for the presence of the familiar British product, saying the idea of including it belonged entirely to “one of the people to whom we had given the [video] broadcast to review”, adding that the marmite jar was not present in an “official version” of the clip.
In a recent Marmite advertising campaign two spoof political parties, named as the Love Party and the Hate Party, competed in a fictitious election. The BNP complained that the Hate Party was clearly profiled on itself and that the spoof prompted the party’s own reaction and the use of the product in its address.
The company issued a formal statement, that reads “Neither Marmite nor any other Unilever brand are aligned to any political party”, going on to say that they are initiating an injunction procedure against the BNP, asking them to remove any Marmite reference from the video broadcast and not allow any further usage of the product in their campaign ads.
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