Labour and Tory manifestos, the cover story

They sit at opposing ends in the Parliament, have radically distinct policies and have now positioned themselves even further away from each other with the official campaign manifestos. This week has seen the launch of both the Labor and Conservative manifesto publications and, before delving in the substance of the plans and the promises, a look at the form of them is equally intriguing.

The ruling party has long been labelled by their opposition as lacking vision, as well as energy. It’s as if the Labour manifesto has set out to contradict just that: bright colours and a lively imagery featuring a family looking towards “A future fair for all“. No doubt a striking image, overly socialist-realist perhaps, but bold enough to be considered cool, some consider. In contrast, the Conservatives certainly lived up to their name, with a simple cover intended to instill distinction, trust, and suggest calm (perhaps by way of experience), encasing the “Invitation to Join The Government of Britain” in a serene dark blue background.

Want to buy your own copies of the Tories and Labour manifestos? You can, but for the moment just the Tory one, which sells for £5 in hardback. Their counterparts only offer theirs as a digital download (also an option for the Conservative’s document), but have announced a paper copy would be made available for £4, should demand create a need for it.

Related posts:

1. Tory to cut child benefits, say Labour
2. Tory savings considered dangerous by economists
3. Waterstone’s discount on campaign manifestos
4. Labour pledge no raise in basic rate in income tax
5. Today’s election agenda: 12 April