Waterstone’s discount on campaign manifestos

Major bookstore chain Waterstone’s are getting in tune with the main issue on the public’s mind for the next 4 weeks, by announcing a special offer on campaign material. The retailer will be giving away political manifestos in a 3-for-2 discount offer in the lead-up to the general election in early May. The three main contenders in the running campaign are all expected to release their campaign manifestos next week and Waterstone’s are one of the retailers keen to stock them in their shops.

Materials will be from all sides, with titles included in the offer coming from Labour, Conservative and Liberal Democrat sources. Waterstone representative Andrew Lake said the company doesn’t expect a major sellout on the books, but that this was one way they were showing consideration for their customers with an active interest in politics or simply the general running and future of the country. And with the general election campaign on everyone’s lips until May 6th, it is one decision that might well pay off for the big seller.

Related posts:

1. Labour and Tory manifestos, the cover story
2. Today’s election agenda: 12 April